Job Description

• Creating, developing, and implementing effective paid search strategies and Lead PPC Team.
• Guide team Executing optimising many PPC campaigns simultaneously.
• Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing, Facebook, LinkedIn etc).
• Targeting selected audiences through researching keywords.
• Managing campaign budgets, adjusting bids to optimise the ROI.
• Tracking daily, weekly monthly KPIs to identify opportunities for improvement.
• Reporting KPIs to management on a regular basis through various dashboards.
• Producing engaging, clear concise copy for campaigns.
• Ensuring that campaigns are aligned across multiple channels.
• Building and strengthening key relationships across PPC ad platforms and various vendors.
• Reducing the risk of click fraud.
• Staying current with PPC SEM trends and techniques.

Requirements:

• Minimum of 2 years’ experience as a PPC Manager or Digital Marketing Specialist.
• Strong analytical skills and dashboard creation
• Understanding of digital marketing concepts and SEO.
• Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, and Bing.
• Working knowledge of Google Analytics or similar analytical tools.
• Excellent communication, both verbal and written.
• Analytically minded and strong in arithmetic.
• BSc/BA/BBA/BCOM in Marketing, Digital Media or a related field.
• AdWords certification is an advantage but not essential.

Responsibilities for QA Engineer

• 2 Years of hands-on Experience in Software Testing
• Plan and oversee inspection and testing of products, correcting defects where necessary
• Have good knowledge and  usability of Mantis, Zira or other bug tracker tools.
• Experience in testing web applications/cloud solutions/API testingTest Projects Automation tools, Rest API and Postman tool.
• Strong experience in writingtest case for Unit, Functional, Integration and system level scenarios planning and Test execution skills
• Responsible for reviewing test strategy, plan and Interaction with development team and business analysts
• Exceptional attention to detail,Additional duties as per need basis
• Good oral and written communication skills
• Great team player and able to work efficiently with minimal supervision
• Functional test Knowledge on Work with cross departmental teams
•  Exposure on Automation Testing using Test Projects good to have.

 Responsibilities:

• Great knowledge of WordPress and its core functions (at the code level)
•  Having knowledge about Customization of Word Press Themes and Plugins with the custom theme development approach in WordPress (responsive design).
• Must have strong knowledge of PHP, MySQL, AJAX, Bootstrap,WordPress,HTML5, JavaScript, jQuery, CSS, and other web development technologies.
• Experience in developing WordPress based Websites/Apps that include ecommerce, forums, blogs, online courses, apartment booking system, Payment & Shipping Gateway Integration
• Ability to work multiple projects.
• Designing and managing the website back-end including database and server integration.
•  Ability to make WordPress themes and plugins.
•  Conducting website performance tests Monitoring live website.
• Strong experience with Cross Browser Compatibility issues and Optimization for the web, including CSS Sprites and best practices.
• Expertise in debugging and troubleshooting existing code using Developer Tools.
• Good verbal and written communication skills are preferred.
•  Excellent problem-solving and positive thinking skills

Key skills:

• Word Press Plugin/Theme Customization
• Core PHP,
• Mysql,
• HTML, CSS, JAVA Script, OOPS,
• Create a custom Plugin or Theme.
• Well-documented and clean code
• Web services like JSON

In this role, your day will look something like this:

• Develop, record and maintain web-based PHP applications.
• Build innovative, state-of-the-art applications and collaborate with the User Experience (UX) team
• Utilize backend data services and contribute to increase existing data services API
• Use test driven development and acceptance tests to ensure feature quality
• Coordinate with co-developers and keeps project manager well informed of the status of development effort and serves as liaison between development staff and project manager

You’ll fit right in if you have the following skills:

Must-Have:

• Excellent knowledge of the core PHP, HTML5, JavaScript, JQuery Expert
• Good knowledge of SQL and related databases, with a preference for those with MySQL experience.
• Experience with PHP MVC frameworks (Laravel, CodeIgniter)
• Experience with building restful JSON web services for Mobile API
• User authentication and authorization between multiple systems, servers, and environments

In this role, your day will look something like this:

• Write technical articles based on research.
• Write user-centric content which clearly and easily explains key concepts.
• Excellent technical writing skills including the ability to understand technical concepts and translate them into high quality easy to understand articles.
• Write targeted SEO articles of impeccable quality for a global audience
• Generate engaging content for digital/content marketing, growth, etc.
• High level of creativity as well as ability
• The ability to handle multiple projects concurrently.

You’ll fit right in if you have the following skills:

Must-Have:

• Writing a Wide Variety of Topics for Multiple Platforms
  (website, Blogs, Articles, social Updates, Banners, Case Studies, Guides, White Papers, Etc.)
• Strong aptitude for understanding and communicating technical information.
• Knowledge of writing website content
• Expert writing skills, with good editing and proofreading abilities.
• A keen eye for detail and zero grammatical errors.
• A flair for writing with an understanding of what works on the internet.
• Have strong work ethics, team spirits and inter-personal skills.
• Creating compelling headlines and body copy that will capture the attention of the target audience.

Would be a plus:

• Knowledge of SEO/SMM/Digital marketing
• Product Content Strategist
• Aware about advertising campaigns.
• Experience using Figma or Sketch is a plus